Kelvin Goss has over thirty years of retail experience. He began his retail career as a teenager, bagging groceries and selling hot dogs at a hot-dog cart. He was the first African American promoted to vice president of a regional grocery chain, and he then advanced his career by moving to Walmart, the largest retailer in the world. Goss’s passion, energy, and understanding about what it takes to succeed in retail literally jump off the pages of Be Brilliant in the Basics. Retail is detail. Retail is all about interpersonal relationships—with associates, customers, peers, and supervisors. Kelvin delves into the intricacies of being a servant-leader with practical tips about how to succeed as a retail-store manager.

Be Brilliant in the Basics teaches employees the fundamental, transformative steps it takes to be a success in the retail industry.  The book is full of good  advice for rising managers  or those who want to be in management.  My favorite advice is,  “Do it, delegate it, or destroy it.” This book is a must-read for all employees and will increase the company’s bottom line.

Even as a high school student, Kelvin had that servant-leadership attitude! He was kind-hearted, hard-working, intelligent, and always gave 110%.  Although Kelvin shows you how to make your retail climb a little easier in this concise book, its valuable lessons will be motivating for anyone who works with people.  Its simple, easy-to-read format, will provide you with the necessary skills for a quick run up the success ladder!

Kelvin is a dynamic leader that has always understood the importance of connecting with people authentically to help them achieve great results. Being Brilliant at the Basics will help leaders at all levels stay focused on what is important in a competitive retail environment to be successful.